In today's episode of Fingerprints on Success, Bill Barrett interviews Fred Joyal, a renowned entrepreneur, author, and speaker. Fred is best known as the co-founder of the highly successful dentist referral service, 1-800-DENTIST, which became an iconic brand in the industry. He has authored several best-selling books, including his latest Wall Street Journal bestseller, "Superbold: From Under-Confident to Charismatic in 90 Days" During the episode, Fred shares his fascinating entrepreneurial journey and the pivotal moment that spurred him to venture into the advertising business in Los Angeles, where he honed his skills and eventually pioneered the concept of connecting dentists with patients through effective marketing strategies. Fred delves into the challenges and triumphs of building 1-800-DENTIST into a thriving enterprise, recounting the initial struggles of finding dentists willing to buy into their innovative approach. Listeners will discover Fred's guiding principles that fueled his success, emphasising the importance of creating a positive workplace culture and prioritising integrity over immediate profits. He shares valuable lessons on the significance of embracing failure, fostering employee growth, and making bold decisions in business. Bill and Fred also explore the evolving landscape of technology and entrepreneurship, touching on the transformative impact of AI and the necessity for continuous learning in today's dynamic world. Fred's insights into cultivating boldness as a life skill resonate deeply, inspiring individuals to step out of their comfort zones and pursue their dreams fearlessly. To learn more about Fred Joyal's journey and glean invaluable wisdom on entrepreneurship and personal growth, tune in to this episode of Fingerprints on Success. Listen now and enjoy! What You’ll Learn in this Show: Starting and growing a successful business. Fred's key principles for building a successful business and nurturing a positive workplace culture. Building a great workplace culture and scaling a successful business model. Insights into the transformative impact of technology, including AI, on entrepreneurship. Strategies for developing boldness as a life skill and embracing opportunities for growth. Fred's personal anecdotes, including a memorable encounter with Sir Richard Branson, highlighting the power of saying "yes" to bold experiences. And so much more... Resources: Get connected with Fred Get connected with Bill Website:  Fredjoyal.com  Book: Superbold: From Under-Confident to Charismatic in 90 Days