The FinTech Scotland Research and Innovation Roadmap highlighted the growing focus on climate considerations for the financial services sector. Whilst this is in part driven by consumers, demanding better transparency for the products they invest in, this is the launch of new regulations that is accelerating the move to a more sustainable financial sector. Financial services providers are facing growing challenges around ESG reporting due to the difficulties around the availability of trustworthy data. This has led to mounting concerns around greenwashing. In a bid to clamp down on greenwashing, the Financial Conduct Authority (FCA) is proposing a package of new measures including investment product sustainability labels and restrictions on how terms like ‘ESG’, ‘green’ or ‘sustainable’ can be used. In this podcast we discuss how to best avoid greenwashing moving forward. Guests: Colin Carmichael – Sustainability Director at PwC Jules Salmond – Founder at Ciendos Matthew Brander - Senior Lecturer in Carbon Accounting at The University of Edinburgh Business School