🎮 In this episode of FireDEV, we sit down with Oke Müller, VP of Global Player Insights at Activision, to dive deep into the world of gaming analytics. Ever wondered how gaming giants keep players engaged? Oke shares how his team turns data into gold, creating a gaming experience that’s engaging. From studying player behavior to shaping the future of games, this chat is a must for developers and gaming enthusiasts alike. Join us as we unlock the secrets behind Activision's success! 💡