Description
Gated assets are a great way to share your expertise, give your unique point of view, and offer something of value, all in a way that generates leads. But it’s important to understand that not all content should be gated. In this episode, the Firebrand team delves into all things gated assets, from deciding whether to gate your content to crafting offers that speak directly to your audience, optimizing your lead capture forms, and more! This week, episode 61 of the FiredUp! podcast is a guide...
With more and more B2B brands entering the podcasting space every day, you may be wondering what one can really gain from joining the pool of podcasters already using this medium as an extension of their brand. The Firebrand team sits down on the podcast this week to explore the evolving state of...
Published 11/21/24
Ten years ago, the world of B2B product PR looked very different than it does today. There has been a shift from treating product news as a story in itself to a model where product news is more of a reason to cover your sector or company as a whole. The Firebrand team sits down on the podcast...
Published 11/14/24