The traditional tattoo approach of lining, shading and coloring (in that order) never appealed much to James Hall (or Jake for that matter). James has spent the majority of his tattoo career moonlighting as an oil painter and it definitely comes across in his tattoo work. In today’s episode we talk about the value of working in other mediums, James’ annual art show focused on encouraging tattoo artists to pick up a paint brush and how to create a studio environment that attracts the clientele you are looking for. Tons of great nuggets in this episode. Be sure to keep up with James at the links below and check out his latest art show "Pixel" if you are in the Austin area. https://jameshallcreative.com/ https://aura4tattoo.com/ https://www.instagram.com/jameshallcreative/ Support us while buying the stuff you need at the links below! Get 10% off the Neuma 4 with code "Fireside" at checkout https://neumatattoo.com Get 10 % off all S8 Tattoo products with promo code "Fireside" https://s8tattoo.com/ Get 10 % off Guy Aitchison’s Reinventing the Tattoo annual subscription at the link below https://reinventingthetattoo.com/fire... Get $50 discount on TSM Pro automation services at the link below https://tsmpro.co/a/Fireside_Automation Get 10% off your order from Raw Pigments with code "fireside" https://rawpigments.co/ Links for this episode: Keep up with us at: https://firesidetattoo.com/ https://www.patreon.com/Fireside https://www.facebook.com/Tattooimprovement/ https://www.instagram.com/firesidetattoo/ Jake’s Instagram: https://www.instagram.com/pluguglyart/