For this interview Jake dives into an insightful conversation with Jesse Drach, owner of Ink-Link, about the intricacies of marketing in the tattoo industry. Jesse shares expert advice on leveraging social media platforms like Facebook and Instagram, utilizing Google Ads, and the importance of targeting the right audience to promote tattoo shops and artists effectively.  They also highlight the significance of Google reviews, geofencing in advertising, and creating engaging ads, providing invaluable tips for tattoo artists and shop owners aiming to enhance their marketing strategies. Enjoy! Also check out the page on the website: https://www.firesidetattoo.com/tattoo-library/lifetime-value-of-a-client-jesse-drach-ep-281~29257 Support us while buying the stuff you need at the links below! Get 10% off the Neuma 4 with code "Fireside" at checkout https://neumatattoo.com Get  10 % off all S8 Tattoo products with promo code "Fireside" https://s8tattoo.com/ Get 10 % off Guy Aitchison's Reinventing the Tattoo annual subscription at the link below https://reinventingthetattoo.com/fire... Get $50 discount on TSM Pro automation services at the link below https://tsmpro.co/a/Fireside_Automation Get 10% off your order from Raw Pigments with code "fireside" https://rawpigments.co/ Links for this episode: Keep up with us at: https://firesidetattoo.com/ https://www.patreon.com/Fireside https://www.facebook.com/Tattooimprovement/ https://www.instagram.com/firesidetattoo/ Jake's Instagram:  https://www.instagram.com/pluguglyart/