E28: Jeremy is the Founder of Podcast Marketing Academy, which is a podcast growth and marketing company helping scrappy podcast centric brands, networks and creators punch above their weight. Today, I speak to him about the four key aspects of his excellent EAR$ framework: Exposure, Attraction, Retention, and Monetization. We also dig into how Jeremy implements them for his own content, and how you can implement them for your content. *** EXCERPTS: The Power of Newsletters: "I think that's a way easier ask just because of how we treat newsletters like we don't expect an immediate thing. It's almost like I'm going to subscribe now, and I know that I'm going to get the next newsletter." — Jeremy Enns (9:44) Optimizing Lead Magnets for Higher Conversion Rates: "I realized, like, I have kind of like a messaging problem and maybe a design problem where it doesn't feel legitimate or hooky or compelling enough. And that needed to change if I wanted to get more people onto the list." — Jeremy Enns (13:09) *** TOPICS: How Jeremy Got Into Podcasting (3:10) Introduction to the EAR$ Framework (6:11) How to Get Your Content Exposure (7:04) Using Newsletter For 'Exposure' to Podcast (8:31) How to Attract Your Ideal Audience (11:41) How to Retain Your Audience (15:22) How to Analyze Retention For a Podcast (18:06) Why a Big Audience Doesn't Translate to Sales & Monetization (23:34) How To Apply the EAR$ Framework (26:59) *** LINKS: Podcast Marketing Academy Follow Jeremy on Twitter *** SPONSOR: Refind Jetsetters, as creative entrepreneurs, we all need a high quality source for consuming content. Refind is my choice for daily brain food and I’m not alone. Loved by over 200,000 daily readers, the team at Refind scours the internet to curate 5 articles that make you smarter, tailored to your interests. Topics include: Productivity Hacks, Science of Happiness, Artificial Intelligence, and more. It’s 100% free to join. *** FOLLOW / REVIEW: - Follow - Leave 5-star review *** JOIN MEMBERSHIP: - FCF Membership *** CONNECT: - Twitter - LinkedIn - Newsletter *** ABOUT THE HOST: Yong-Soo is a serial entrepreneur bootstrapping his business from $0 to $20m over 8 years. Now, he's on a mission to help founders & creators build a loyal audience, create irresistible products, and grow their business sustainably.