E29: Jeff Bezos, Founder of Amazon, is worth $125 Billion. And, the one thing he is famously known for is his "customer obsession." In fact, Amazon strives to be 'Earth's most customer-centric company.' And yet, my own experience revealed a different side of Amazon. Today, I want to take a slight detour and talk about an incident that happened to me, which had me re-evaluating my understanding of good customer service. Particularly, since it has to do with my interactions with Amazon, which prides itself as the Earth's most customer-centric company. My run-in with Amazon taught me five valuable business lessons. I will share with you both the journey that led me to this understanding and the lessons we can all learn from. By the end of this episode, you'll have a firm grasp of a few key principles to help you treat your customers right. *** TOPICS: Amazon's Customer Obsession (2:19) Communicate Issues Properly with Customers (6:15) Design a User Journey That Makes Sense (8:03) Who Owns the Customer Journey? (11:51) Don't Lie To Your Customers (15:58) Treat Your Loyal Customers Like Royalty, Not Crap (21:44) *** SPONSOR: Refind Jetsetters, as creative entrepreneurs, we all need a high quality source for consuming content. Refind is my choice for daily brain food and I’m not alone. Loved by over 200,000 daily readers, the team at Refind scours the internet to curate 5 articles that make you smarter, tailored to your interests. Topics include: Productivity Hacks, Science of Happiness, Artificial Intelligence, and more. It’s 100% free to join. *** FOLLOW / REVIEW: - Follow - Leave 5-star review *** JOIN MEMBERSHIP: - FCF Membership *** CONNECT: - Twitter - LinkedIn - Newsletter *** ABOUT THE HOST: Yong-Soo is a serial entrepreneur bootstrapping his business from $0 to $20m over 8 years. Now, he's on a mission to help founders & creators build a loyal audience, create irresistible products, and grow their business sustainably.