E31: Have you ever wondered what it would be like to work FOREVER in the same industry where you got your first-ever job? Well, Matt Giovanisci doesn't need to imagine it. Because that is exactly what he has been doing since he was 13 years old. Over the years, Matt grew steadily within this industry and eventually ended up launching Swim University in 2006. Swim University caters to a very specific niche - homeowners with pools and hot tubs. According to their 'About' page, "Swim University has made pool and hot tub care easy for more than 10 million homeowners." Matt has mentioned on his website that Swim University makes over $250,000 a year! You must be very curious about how exactly Matt went from pool store boy to the owner of a niche business that has served more than 10 million homeowners and made several millions of dollars in revenue! Let's find out! *** SPONSOR: I love using Riverside.fm to record all interviews. Try it out 100% free here and when you're ready, use the code FIRSTCLASS to get 20% off any paid plan. *** EXCERPTS: Carving Out Your Lane: "It's one of those businesses still to this day where I am trial and erroring my way through a profitable lane that's carved out kind of just for me...this is our lane, and we stick to it." — Matt Giovanisci (8:44) Growing Moneylab: "This year is the year where I grow Moneylab and maybe take another 10 to 20% of the revenue share between those two businesses." — Matt Giovanisci (16:25) *** TOPICS: Matt’s introduction and history (0:14) How Swim University began (0:41) Matt’s current workload, revenue streams, and future projections  (6:32) Using the Swim University model to launch RoastyCoffee and Brew Cabin (12:54) What is Moneylab and Moneylab Pro? (14:42) Matt's plans for revenue diversification (16:00) Advice for young entrepreneurs (22:34) *** LINKS: Chuck Jones's Rules Money Lab Rules Matt's Fake Time Machine Article *** MEMBERSHIP: - Join First Class Founders Membership *** FOLLOW / REVIEW: - Follow - Leave 5-star review *** CONNECT: - Twitter - LinkedIn - Newsletter *** ABOUT THE HOST: Yong-Soo is a serial entrepreneur bootstrapping his business from $0 to $20m over 8 years. Now, he's on a mission to help founders & creators build a loyal audience, create irresistible products, and grow their business sustainably.