Newsletter Growth Secrets: Don't Make These Costly Mistakes
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E35: Today, I am sharing my learnings growing my newsletter. I'll tell you five key lessons from my journey to getting 3,000 subscribers in just 5 months for the First Class Founders newsletter so that you don't have make costly mistakes. I'll lay out specific and actionable tips about what to look for while promoting your newsletter, how to spend your money wisely, where to spend your money wisely, and the one thing you need to have in your branding and messaging. Let's get down to business! *** SPONSOR:  I love using Riverside.fm to record all guest interviews. Try it out 100% free here and when you're ready, use the code FIRSTCLASS to get 20% off any paid plan. *** EXCERPTS: Cross Promotions: "Trying to cross promote your newsletter before reaching 3, 000 subscribers doesn't result in a big uptick in your subscriber numbers." — Yong-Soo Chung (13:09) Swapping Recommendations: "Swapping recommendations helps your newsletter grow rapidly because you're no longer constrained by the same constraints that applied when you were doing cross promos." — Yong-Soo Chung (15:28) ***  TOPICS: [00:05:48] Growing via Twitter ads. [00:07:19] How to auto-DM your followers. [00:13:09] Cross-promotions not effective before 3k subscribers. [00:14:50] Swapping recommendations is magical. [00:19:24] Beehiiv Boosts: New channel for growth? [00:24:02] Consistency in voice, branding, and messaging. [00:29:34] Bonus lesson: Build in public. ***  LINKS:  Episode 22 - Newsletter Success Launch Plan: 4 Effective Strategies to Kickstart Your Newsletter Episode 23 - Grow Your Newsletter Fast: Secrets to Skyrocketing Your Subscribers Episode 27 - 10 Powerful Tools to Boost Your Newsletter Growth JOIN: First Class Founders Premium Membership *** FOLLOW / REVIEW: - Follow - Leave 5-star review *** CONNECT: - Twitter - Threads - LinkedIn - Newsletter *** ABOUT THE SHOW: In today's digital age, anyone can start a side hustle and grow it to millions. We explore proven strategies to grow your business each week through the lens of a successful founder, creator, and CEO. Past guests: Arvid Kahl of The Bootstrapped Founder, Tyler Denk of Beehiiv, Khe Hy of RadReads, Andrew Warner of Mixergy, Nick Huber of The Sweaty Startup. If you're a creator, solopreneur, indie hacker, startup founder, or CEO looking to grow your business, this show is for you. *** ABOUT THE HOST: Yong-Soo Chung is a serial entrepreneur who bootstrapped from $0 to $20m in over 8 years. Yong-Soo is the founder of 3 businesses in e-commerce and now, he's documenting his own journey of building an 8-figure business.
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