E38: Want to know how the top 0.1% of creators grow their newsletter? Today, we’re joined by Chenell Basilio, the creator behind Growth in Reverse. Growth in Reverse is a newsletter that deep dives into newsletter creators with over 50,000 subscribers. Chenell spends over 40 hours per week researching one creator each week. During my conversation with Chenell, she didn’t hold anything back. On today’s episode, you’ll learn: What Chenell’s Research Process Looks LikeHow to Build Your Tribe of Like-Minded CreatorsHow Chenell Has Built Her Audience Growth Flywheel5 Types of Newsletter Formats That Chenell Recommends Let's get down to business! *** SPONSOR:  I love using Riverside.fm to record all guest interviews like this one with Chenell Basilio. Try it out 100% free here and when you're ready, use the code FIRSTCLASS to get 20% off any paid plan. *** EXCERPTS: Building Connections: "But from the outside looking in, it looks like you had them before or you got lucky or something like that. But it's really just like a consistency of showing up week after week and creating consistently that people will start to notice you and, you know, you create those relationships." — Chenell Basilio (22:22) Growing your Social Channels with Twitter: "The power of spending 2 to 3 hours a day on Twitter, like, constant find these people, engage with them, share their stuff, and then they're gonna return the favor eventually once they see you there enough." — Chenell Basilio (31:51) Maximizing Audience Reach: "Getting in front of those other audiences is really, really important." — Chenell Basilio (34:59) ***  TOPICS: [00:05:36] How Chenell Found Her Unique Niche [00:13:04] How Chenell Leverages Popular Creators for Exposure on Twitter [00:18:05] Explanation of Chenell's Deep Dive Research Process [00:22:22] How Newsletter Creators Create Distribution [00:27:11] 5 Categories of Newsletter Formats for Creators [00:29:37] Creators Need: Consistency, Quality, and Niche [00:33:00] Expand Audience with New Verticals *** LINKS: Chenell Basilio on Twitter Growth in Reverse Newsletter Episode 25 Episode 36 JOIN: First Class Founders Premium Membership *** FOLLOW / REVIEW: - Follow - Leave 5-star review *** CONNECT: - Twitter - Threads - LinkedIn - Newsletter *** ABOUT THE SHOW: In today's digital age, anyone can start a side hustle and grow it to millions. We explore proven strategies to grow your business each week through the lens of a successful founder, creator, and CEO. Past guests: Arvid Kahl, Tyler Denk, Clint Murphy, Andrew Warner, Chenell Basilio, Matt McGarry, Nick Huber. If you're a creator, solopreneur, indie hacker, startup founder, or CEO looking to grow your business, this show is for you. *** ABOUT THE HOST: Yong-Soo Chung is a serial entrepreneur who bootstrapped from $0 to $20m in over 8 years. Yong-Soo is the founder of 3 businesses in e-commerce and now, he's documenting his own journey of building an 8-figure business.