E39: Imagine your work has contributed to a quarter billion dollars in sales. You read that right. Quarter of a billion dollars. That’s $250 million. Today, we’re joined by Colin Chung, a copywriter who not only knows how to write amazing direct response copy, but he knows how to get the largest clients in the business. Over the last 15 years, Colin’s clients include: Agora, Jim Kwik, John Carlton, Brian Tracy, and Ava Jane’s Kitchen. He’s the unsung hero behind many of YOUR favorite brands. So, what are the key ingredients for amazing copywriting? And perhaps more importantly, HOW did he exactly land these big time clients? I speak to Colin about: Getting Into the Right RoomsWhy Funnels Aren’t Great for FreelancersWhy Harnessing a Growth Mindset Is So CriticalHis 3-Step Framework to Write Copy That ConvertsThis episode is a gold mine for not learning to become a better writer, but how to grow your business. *** SPONSOR:  Big thanks to Growth Tribe for sponsoring this episode! I highly recommend this free weekly newsletter for anyone looking to start, grow, and monetize a one-person business. *** EXCERPTS: Funnels for Freelancers: "If you're a direct response copywriter and you're looking to land those 8, 9, 10-figure clients in the direct response world, they're not reading your blog. They're not reading your Twitter. They're not reading your email newsletter. Like, there's no reason for you to be building a funnel." — Colin Chung (18:42) Getting Into the Right Rooms: "It's not who you know. It's who knows you." — Colin Chung (22:37) *** TOPICS: [00:05:37] How Colin Got Laid Off and Chose Copywriting [00:12:16] How to Find the 'Right Room' to Grow Your Business [00:18:42] Funnels Aren't Necessary For All Freelancers [00:26:19] 3-Step Framework for Great Copywriting [00:32:23] Why Harnessing a Growth Mindset Is Key *** LINKS: Colin Chung's Website Follow Colin on Twitter Episode 28 - EAR$ Framework and Monetization Strategies for Creators with Jeremy Enns, Podcast Marketing Expert Episode 32 - Musician to Serial Entrepreneur to LinkedIn Crea JOIN: First Class Founders Premium Membership *** FOLLOW / REVIEW: - Follow - Leave 5-star review *** CONNECT: - Twitter - Threads - LinkedIn - Newsletter *** ABOUT THE SHOW: In today's digital age, anyone can start a side hustle and grow it to millions. We explore proven strategies to grow your business each week through the lens of a successful founder, creator, and CEO. Past guests: Arvid Kahl, Tyler Denk, Clint Murphy, Andrew Warner, Chenell Basilio, Matt McGarry, Nick Huber. If you're a creator, solopreneur, indie hacker, startup founder, or CEO looking to grow your business, this show is for you. *** ABOUT THE HOST: Yong-Soo Chung is a serial entrepreneur who bootstrapped from $0 to $20m in over 8 years. Yong-Soo is the founder of 3 businesses in e-commerce and now, he's documenting his own journey of building an 8-figure business.