E41: Today, I reveal how I built my business, which generated $20 million in sales with my proprietary MAPS Framework – Mindset, Audience, Product, and Scaling. It's everything I know about entrepreneurship distilled down to one simple framework which you can use to build your own business. Today, I'll cover: My MAPS Framework and its ComponentsWhy Developing a Winning Mindset is ImportantHow to Build the Right Audience For Your BusinessWhy Creating a Clear Mission at the Beginning is CrucialThis is my life's work distilled down into one powerful episode. *** SPONSOR:  Big thanks to Swell AI for sponsoring this episode. Swell AI is like having a production assistant 24/7. If you're a content creator, do yourself a favor and try Swell AI. *** EXCERPTS: Building Your Mindset: "Money and fame should never be the underlying motivation for starting your business." Learn Along The Way: "Be stubborn in your vision of where you want to be in the future but flexible in how you get there." Growth Channels: "The gist of it is this - there are exactly five growth channels for every online business: partnership or collaboration, virality or earned media, organic traffic or SEO, paid ads or performance marketing, and direct sales." *** TOPICS: [00:01:57] Inside the MAPS Framework and Its Components [00:10:19] How to Leverage Social Media to Grow Your Business [00:14:29] Why Developing a Winning Mindset is Important [00:15:04] How to Locate the Right Audience For Your Venture [00:25:04] Creating a Clear Mission at the Beginning is Crucial [00:31:15] How to Scale Your Business Sustainably LINKS: Urban EDC's Website Spotted By Humphrey's Website MAPS Framework Jeremy Enns's EAR$ Audit Episode 13 Episode 25 Episode 28 Episode 36 Episode 39 Episode 40 JOIN: First Class Founders Premium Membership *** FOLLOW / REVIEW: - Follow - Leave 5-star review *** CONNECT W/ YONG-SOO: - X - Threads - LinkedIn - Newsletter *** Past guests on First Class Founders include Arvid Kahl, Tyler Denk, Clint Murphy, Andrew Warner, Chenell Basilio, Matt McGarry, Nick Huber, Khe Hy, and more. Additional episodes you might like: Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv How the Top 0.1% of Newsletter Creators Are Skyrocketing Their Growth with Chenell Basilio of Growth in Reverse Secret Recipe for a Successful Content Creator: 7 Key Lessons with Clint Murphy