E50: Let's be honest, change can be a real challenge for us entrepreneurs. It's like trying to catch a fast-moving aircraft without a ticket - it's confusing and can make you feel like you're just reacting, not steering your ship. This can lead to burnout, frustration, and missed opportunities. On today's episode, host Yong-Soo (@YongSooChung) chats with none other than the Master of Change and Best-Selling Author Brad Stulberg (@BStulberg). He shares some mind-blowing insights and frameworks to handle change like a pro in your business. On today’s episode, you’ll learn: - The Power of Rugged Flexibility - The Powerful Four-Piece Framework - How to Master the Art of Responsive Mindset - The Importance of Having Multiple Identities Let's get down to business! *** SPONSORS: Swell AI - Want a production assistant 24/7? If you're a content creator, do yourself a favor and try Swell AI. GrowthJet - Work with a boutique third-party logistics provider (3PL) for your e-commerce brand that'll pick, pack, and ship your orders hassle-free. *** EXCERPTS: Embracing Change: "It's about skillful action. It's about knowing our values and what we stand for and then flexibly applying them. To meet the moment as things constantly and inevitably change." — Brad Stulberg (08:24) The Importance of Balancing Focus and Identity: "If you wanna be great at something, spend a lot of time, attention, and energy focusing on that. You need to spend a lot of time in that room of your house. I'm not arguing you need to spend equal amounts of time in equal rooms. What I am arguing is you never wanna shut the doors to the other rooms. And you can emphasize different parts of your identity at different parts of your life. And to me, that is not only the key to being happy, maintaining mental health, it's also the key to elite performance."  — Brad Stulberg (23:05) *** LINKS: Episode 26 Brad Stulberg's Website JOIN: First Class Founders Premium Membership DOWNLOAD: Hyper-Visuals For Our Episodes (Free) *** FOLLOW / REVIEW: - Follow - Leave 5-star review *** CONNECT W/ YONG-SOO: - X - Threads - LinkedIn - Newsletter *** First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, and more. Past guests include Arvid Kahl, Tyler Denk, Brad Stulberg, Clint Murphy, Andrew Warner, Chenell Basilio, Matt McGarry, Nick Huber, Khe Hy, and more. Additional episodes you might like: Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry ...