E59: What does it really take to go viral on social media? In our digital era, choosing the right platform for your business can be overwhelming. Founders face immense pressure to build a substantial online presence and audience.  Today, host Yong-Soo (@YongSooChung) has a special guest, Michelle Thames (@michellelthames), a renowned Marketing and Monetization Strategist. She is known for her influential work with giants like Toyota, Subway, and Lenovo. On today’s episode, you’ll learn: - How to Go Viral - Power of Quality Followers - Personal Brand vs. Business Brand - Master the Art of Emotional Marketing Techniques This episode is not to be missed! *** SPONSORS: Castmagic - Enjoy an exclusive 30% discount for your first 3 months with the code FOUNDERS30. AppSumo - Search for "ContentBot.AI" and grab the Black Friday exclusive offer. Don't let this opportunity slip away! *** EXCERPTS: Marketing Strategies: "I believe all marketing is the same across the board for all businesses. Right? Where it really comes into play is your specific niche and your specific target audience. Definitely, both ways of doing business, product based, service based, are successful, well, but it I think it really boils down to what platforms you're using." — Michelle Thames (06:22) Social Media and CEOs: "You should share things, maybe you smell a new fragrance that, you know, you're putting in your product or you went to a trade show and you're trying to get new materials, things like that a CEO would be doing that people would be interested in. You never know what will relate with people."  — Michelle Thames (30:30) *** LINKS: Michelle Thames - Facebook Michelle Thames - Instagram Episode 55 JOIN: First Class Founders Premium Membership DOWNLOAD: Hyper-Visuals For Our Episodes (Free) *** FOLLOW / REVIEW: - Follow - Leave 5-star review *** CONNECT W/ YONG-SOO: - X - Threads - LinkedIn - Newsletter *** First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, and more. Past guests include Arvid Kahl, Tyler Denk, Brad Stulberg, Clint Murphy, Andrew Warner, Chenell Basilio, Matt McGarry, Nick Huber, Khe Hy, and more. Additional episodes you might like: Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry ...