E70: Who doesn't like free or cheap stuff? Imagine getting more customers without spending money. Today, host Yong-Soo (@YongSooChung) is joined by an expert in PR and earned media, Christina Nicholson (@ChristinaAllDay), an award-winning journalist.  Christina will discuss why small businesses should start with local media and why earned media's credibility is its most powerful asset. She also discusses how to obtain free (or affordable) PR and how to pitch the media to get coverage. On today’s episode, you’ll learn: - How To Do Effective PR for Free - The Power of PR for Businesses - How to Spot Scammy PR Pitches - How to Pitch the Media to Get Coverage Don't miss out on this game-changing episode that could redefine your approach to marketing! *** SPONSORS: Spotted by Humphrey - If you have a dog, sniff out the DEAL$ and wag-worthy finds at Spotted by Humphrey. Use code FIRSTCLASS15 to get 15% off your next order. *** EXCERPTS: Strategic Business Approach: "You need to be patient, and you need to trust the process, and you need to be very focused on who your audience is and what you're putting out there, and then be ready to turn that publicity into profit because a lot of people think it just ends with the publicity." — Christina Nicholson (18:01) Monetizing Influence: "If you are somebody who is of influence and you wanna start charging to make money, there's nothing wrong with that. You just have to tell people why you're charging what you're charging when you do offer that to them." — Christina Nicholson (27:33) *** LINKS: The Art of Storytelling: How Parker Worth Went from Broke to a $22,000 Course Launch Become a Media Maven Podcast JOIN: First Class Founders Premium Membership DOWNLOAD: Hyper-Visuals For Our Episodes (Free) *** FOLLOW / REVIEW: - Follow - Leave 5-star review *** CONNECT W/ YONG-SOO: - X - Threads - LinkedIn - Newsletter *** First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like: Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry ...