What if...instead of a constant battle to figure out who we are, we instead took a moment to celebrate who we’re not? Jasmine Takanikos helps big brands hone in on their unique identity. She uses a methodology called, “Brand Human” to help people understand who they are at their core, and how that translates to the external world. She’s known for asking creative people the right questions, and says that when it comes to identity and figuring out who we are, it can be more powerful to celebrate who we’re not. That’s because we’re constantly evolving. As is the state of technology. It’s why the idea of living the question is so important. And it’s one of the best ways we can understand the implications of technology in our lives. As we enter a new year, we decided to do some reflection. We don’t want to continually explore all these ethical questions about tech and never come back to them. Understanding evolution is part of understanding identity, and it’s a wonderful way to look forward. So that’s what we’re going to do in this episode of First Contact. Happy New Year!