Utah's First Lady Abby Cox is joined by Steve Wright (Vice President at Boncom) to talk about finding his passion for advertising at an early age, how he adapted to moving from Canada to Springville, Utah as a sixteen year old, and what he learned from moving to New York City after graduating from Brigham Young University. We also talk about Boncom's drive for advertising that focuses on making a positive impact throughout the state, how the advertising and marketing landscape has evolved in the digital era, and some of our favorite books that we've been reading. Related Links: Devil in the Grove: Thurgood Marshall, the Groveland Boys, and the Dawn of a New America: https://www.goodreads.com/book/show/13425592-devil-in-the-grove Never Split the Difference: Negotiating As If Your Life Depended On It: https://www.goodreads.com/en/book/show/123857637 Green Lights: https://www.goodreads.com/book/show/52838315-greenlights Surrender: 40 Songs, One Story: https://www.goodreads.com/cs/book/show/61065813 See omnystudio.com/listener for privacy information.