Paul Lavoie founded Taxi in Montreal in 1992 with his partner Jane Hope.  The ad agency became widely known for its innovative work and soon grew an international reach working with a wide range of global brands. Lavoie left Taxi to devote his time to Beau Lake, a luxury paddleboard and lifestyle brand he co-owns that’s a modern interpretation and tribute to vintage wood power boats They have recently released an electric runabout boat that promises to revolutionize cottage life to be more quiet and sustainable. In this episode of First Things First, we talk about the effect of the wilderness on Paul’s outlook, the intersection of advertising and design, and designing a new logo for Canada. To learn more about Paul, visit beaulake.com   First Things First is produced as part of Frontier Media. Learn more at www.frontier.is Host: Paddy Harrington Producer and Editor: Max Cotter   Frontier’s sponsor music is an edited version of “sketch (rum-portrait)” by Jahzzar from the album “Sketches.” The original can be found at http://freemusicarchive.org/music/Jahzzar/Sketches/sketch_rum-portrait_1585 This episode features an edited version of “Daydreamer” by Podington Bear from the album “Daydream.” The original can be found at https://freemusicarchive.org/music/Podington_Bear/Daydream/Daydreamer_1068 This episode features an edited version of “Knock Knock” by Broke For Free from the album “Layers.” The original can be found at https://freemusicarchive.org/music/Broke_For_Free/Layers/Knock_Knock_1483 This episode features an edited version of “Until The End” by Ryan Andersen from the album “Happy Life - Americana Volume One.” The original can be found at https://freemusicarchive.org/music/Ryan_Andersen/Happy_Life_-_Americana_Volume_One/Until_The_End