In this episode, Vince addresses the wave of negativity he's been hearing from gym owners, who are blaming external factors like the economy, COVID-19, and the election for their struggles. He emphasizes the critical role of mindset in shaping business success, arguing that a positive, proactive attitude is essential, especially in challenging times. Vince discusses the dangers of a scarcity mindset, the importance of focusing on controllable factors, and the power of using positive language. He also highlights the benefits of surrounding oneself with success-driven individuals and the impact of raising personal standards on discipline and focus. Listeners are encouraged to check out his new book on small group personal training at https://smallgrouppersonaltraining.com/ and consider joining the SPF Mastermind meeting in July for a boost of positivity and actionable insights. Tune in to learn how to shift your mindset, create more value, and drive your business forward.