This podcast episode features Vince discussing strategies for implementing small group training programs effectively. He provides advice on pricing formulas, marketing tactics, and using stories to appeal to clients' motivations. Vince emphasizes the power of joint ventures for fast client acquisition, recommending gyms partner with local businesses. The discussion also covers best practices for defining a company's culture through core values and hiring processes. Overall, listeners will learn practical tips for building successful small group fitness businesses and creating a strong company culture.