In this episode of the Ask Vince podcast, Vince and Leo return after a 3-week hiatus! They introduce an exciting sweepstakes offering a year of free marketing services from KISS Marketing. Vince shares a successful sweepstakes campaign that revitalized his gym and transformed the life of a participant named Kathy, who lost over 80 pounds and became a local celebrity. The episode also explores how gym owners can craft impactful marketing campaigns by focusing on empathy, storytelling, and timing, while highlighting the enduring power of direct mail to attract new clients.