In this episode, Leo and Vince discuss the importance of budget allocation, specifically focusing on balancing marketing (or not balancing marketing), staffing, and equipment for gym owners. Vince emphasizes the pitfalls of chasing "shiny objects" and how gym owners can stay focused on what's essential for growth. They delve into strategies for knowing your business numbers and using them to make informed decisions. Vince also provides actionable advice on when and how to raise prices effectively without alienating clients, using real-world examples. The episode wraps up with details about the upcoming November event in San Antonio and the exciting marketing sweepstakes giveaway.