11. Fixed Ops 5- Setting the Service Team up for Success with Region Performance Manager for APCO/EasyCare Walt Burns
Description
Corey Smith and Walt Burns discuss the importance of setting up a service team for success in the RV industry. They suggest introducing customers to the service team during their purchase, making follow-up appointments, and offering prepaid maintenance plans as ways to retain customers. The dealers can entice customers with discounts on services or parts and accessories. By using these tools, they can increase customer loyalty and keep them coming back for more services. Walt discusses the importance of prepaid maintenance to retain customers and drive service loyalty, backed by hard data. He also emphasizes the need for open communication between sales, business department, and service department to unlock full potential. Setting the right expectations for service delivery is critical, including scheduling appointments ahead of time. Walt suggests upselling Easy Care extended service contract during inspection to eligible customers as a profitable revenue opportunity. Lastly, he highlights their complimentary recruiting platform that helps dealerships find qualified staff easily. Three key takeaways include introducing every customer to the service department, setting realistic expectations upfront, and exploring innovative ways like upselling Easy Care contracts or leveraging recruitment platforms in driving dealership success. Walt discusses three crucial elements for successful customer service in the dealership industry: making basic non-negotiables a priority, implementing a prepaid maintenance plan to increase customer loyalty and satisfaction, and utilizing extended mechanical coverage through an easy care recreational vehicle service contract. Corey praises Walt's insights and emphasizes the importance of cohesive teamwork to deliver legendary customer experiences that drive revenue. They discuss upcoming workshops and conventions to spread their message further.