We travel up to LaRussell's famed pergola in Vallejo, California, to discuss the rise of a new generation of independent artists ready to take the music scene by storm. We explore how icons like Kendrick Lamar, J. Cole, and Drake used strong business mentorship to refine their craft and the relentless work ethic needed beyond just making music. We draw fascinating parallels between indie success and the determination of athletes from smaller colleges who must outperform to make it big. In an inspiring chat, we touch on the liberating concept of "FYM" and the need to provide unique audience experiences. We underscore the importance of understanding the music industry's infrastructure and politics to achieve true independence. This chapter is about more than just music; it's about building a personal empire with hard work and strategic vision. Finally, we delve into the strategic planning, marketing, and financial know-how essential for indie success. We discuss with LaRussell navigating the industry's complexities, from networking and understanding music splits to dealing with financial transparency and label dealings. With heartfelt anecdotes and practical advice, this episode is a treasure trove of insights for aspiring artists aiming to build their empires and achieve lasting success.