Dr. Jayson Lusk is an ag economist at Purdue University, where he is a distinguished professor and head of the Department of Agricultural Economics.  Dr. Lusk studies what we eat and why we eat it.  He is the author of several books, including his latest, Unnaturally Delicious: How Science and Technology are Serving up Super Foods to Save the World.  In this episode, we discuss the results of consumer surveys about food, and how farmers can positively impact consumer perceptions. You can learn more about Dr. Lusk's work at: www.jaysonlusk.com.  Monthly survey results about consumer attitudes toward food and agricultural issues can be found at the Center for Food Demand Analysis and Sustainability (CFDAS): https://ag.purdue.edu/cfdas/data-resources/consumer-food-insights/.  You can also follow Dr. Lusk on Twitter: @jaysonlusk.