Share of voice, share of search, share of conversation—brands are forever measuring their share in whatever space they want to dominate. Now that people are seeking answers from generative AI models like ChatGPT, Claude, and Gemini, brands will need to know whether they show up in the responses these models deliver. There is already a proposal to call this measurement "share of model." In this short midweek episode, Neville and Shel will explain what it means and how brands can get the same out of GenAI models that they have been getting out of Google (i.e., share of search) using SEO techniques. Continue Reading → The post FIR #417: As AI Adoption Grows, Is Share of Model the New Metric? appeared first on FIR Podcast Network.