This episode with Oiselle CEO Arielle Knutson is the final in a Oiselle-sponsored series leading up to the 2024 Marathon Olympic Trials. A wife, dog mom, and friend, Arielle juggles her corporate responsibilities -first as the long-time marketing manager at Nuun and now as Oiselle CEO- with a life on the run. Arielle, ultrarunner and Ironman triathlete, loves taking on challenges and exploring her limits. In this episode we talk about: In this episode we talk about: -mixing passion with profession  -the evolution of sports marketing and brand ambassadors  -life as CEO of Oiselle -behind the scenes of athlete and influencer contracts and relations  -building and maintaining positive team culture  We talked a lot about Kevin Rutherford, check out his episode here: 168. Kevin Rutherford: Creating a Thriving Culture  Like what you heard? Find out more about the Oiselle Underbirds here: https://www.oiselle.com/pages/year-of-the-underbird  Listen to episode 1 here: 289. Underbirds Flying High: Molly Bookmyer's Journey to the Marathon Olympic Trials And episode 2 here: 293. Underbirds Flying High: Ari Hendrix on Racing, Representation, and Resilience  Episode 3 here: 298. Underbirds Flying High: When The Hard Choice Is The Right Choice with Briana Boehmer Episode 4 here: 299. Underbirds Flying High: How To Build Resilience with Carrie Verdon  Episode 5 here: 301. Underbirds Flying High: Elena Hayday on Overcoming Marathon Fears Follow Arielle on Instagram @arielledora and For The Long Run @forthelrpod  --- Support this podcast: https://anchor.fm/forthelongrun/support  Past guests on For The Long Run include: 177. Molly Seidel; 226. Mike "Kofuzi"; 228. Kara Goucher; 59. Shalane Flanagan; 234. Camille Herron; 198. Courtney Frerichs; 229. Jes Woods; 207. Tyler Andrews; 197. Dean Karnazes; 206. Katie Arnold; 220. CJ Albertson; 153. Joe Holder; 199. Kelly Roberts; 188. Gwen Jorgensen; 205. Emily Abbate; 209. Sara Vaughn; 174. Nick Bare; 97 Amelia Boone; 101. Courtney Dauwalter, 219. Dylan Bowman; 191. Matt Chittim; 200. David Roche; and more! Oiselle Oiselle, a running apparel company run by women for women, is supporting a small group of women, the “Underbirds”, leading up to the Olympic Marathon Trials: you can check out more about the Year of the Underbird here. Head on over to Oiselle's website and use code FTLR10 for 10% off your first order. 2Before 2Before is a natural sports performance supplement made from New Zealand Blackcurrant berries that have exceptionally high antioxidant levels and are proven to enhance athletic performance, improve endurance, help kick-start recovery, and strengthen immunity. Use code FTLR at 2before.com to save 30% on 20 and multiserve packs.  HydraPak HydraPak create better hydration solutions for performance-driven people, and have been helping us stay hydrated and happy out on the trails for years! Use code FTLR for 20% off HydraPak hydration hand-helds, filtration, collapsible flasks, and reservoirs, and to show your support of the For The Long Run team. --- Support this podcast: https://podcasters.spotify.com/pod/show/forthelongrun/support