This episode is with TrainingPeaks co-founder Dirk Friel. Dirk’s self identity has evolved through different phases of life. The first half of his life was spent chasing his dream as a professional cyclist all over the world; the second half has been spent founding and growing TrainingPeaks, a software company enabling smart and effective endurance training, used by athletes and coaches all over the world. Dirk is also a husband, father, and son, inspired by his parents to stay active as he ages. In this episode we talk about: -falling in love with cycling for the races and adventures -Training Peaks: from start-up to sustained growth  -strategies for success: consistency, prioritization, uplifting others  -reframing the injury experience  -success is helping others succeed  -sharing the art and science of training: TrainingPeaks University, the CoachCast podcast  Check out the TrainingPeaks CoachCast podcast here; https://open.spotify.com/show/6kfURFq9GroOS3u8Sm6vfq Follow Dirk on Instagram @dirkfriel and For The Long Run @forthelrpod  --- Support this podcast: https://anchor.fm/forthelongrun/support  Past guests on For The Long Run include: 177. Molly Seidel; 226. Mike "Kofuzi"; 228. Kara Goucher; 59. Shalane Flanagan; 234. Camille Herron; 198. Courtney Frerichs; 229. Jes Woods; 207. Tyler Andrews; 197. Dean Karnazes; 206. Katie Arnold; 220. CJ Albertson; 153. Joe Holder; 199. Kelly Roberts; 188. Gwen Jorgensen; 205. Emily Abbate; 209. Sara Vaughn; 174. Nick Bare; 97 Amelia Boone; 101. Courtney Dauwalter, 219. Dylan Bowman; 191. Matt Chittim; 200. David Roche; and more! Boulderthon Boulderthon is not only a marathon, but also a half marathon, a 10K, a 5K, and even a kids run: it has a little something for everyone. Sign up for Boulderthon here and use code FTLR20 for $20 off the half or full marathon. 2Before 2Before is a natural sports performance supplement made from New Zealand Blackcurrant berries that have exceptionally high antioxidant levels and are proven to enhance athletic performance, improve endurance, help kick-start recovery, and strengthen immunity. Use code FTLR at 2before.com to save 30% on 20 and multiserve packs.  HydraPak HydraPak create better hydration solutions for performance-driven people, and have been helping us stay hydrated and happy out on the trails for years! Use code FTLR for 20% off HydraPak hydration hand-helds, filtration, collapsible flasks, and reservoirs, and to show your support of the For The Long Run team. --- Support this podcast: https://podcasters.spotify.com/pod/show/forthelongrun/support