This episode is with head of product at PUMA running Todd Falker. Todd describes himself as somebody who loves his family, and through overcoming his own challenges, is driven to make the most out of each day and help others do the same. Hailing from Michigan, he is passionate about the outdoors, nature, and innovation, as well as being a massive sneakerhead! In this episode we talk about: -Todd’s challenging start to life and how that has framed his perspective on life -running over 100 marathons and ultras  -dealing with pain and challenge in running and life  -working in the running shoe industry  -bringing a shoe to market: from concept to shops and pro runners -understanding running footwear jargon and finding the best shoe for you  Support Todd’s 225MI Shore-To-Shore Michigan Run for fresh water.  Follow Todd on Instagram @toddfalker and For The Long Run @forthelrpod  If you want to join us for exclusive deals, giveaways, and community connection with other listeners of the show, head to the link in the show notes to join our brand new community, The Group Run. No paywall, just sign up to be part of our community and have the chance to win cool stuff and connect with me and other audience members! https://app.dropstation.io/forthelongrun --- Support this podcast: https://anchor.fm/forthelongrun/support  Past guests on For The Long Run include: 177. Molly Seidel; 226. Mike "Kofuzi"; 228. Kara Goucher; 59. Shalane Flanagan; 234. Camille Herron; 198. Courtney Frerichs; 229. Jes Woods; 207. Tyler Andrews; 197. Dean Karnazes; 206. Katie Arnold; 220. CJ Albertson; 153. Joe Holder; 199. Kelly Roberts; 188. Gwen Jorgensen; 205. Emily Abbate; 209. Sara Vaughn; 174. Nick Bare; 97 Amelia Boone; 101. Courtney Dauwalter, 219. Dylan Bowman; 191. Matt Chittim; 200. David Roche; and more! Boulderthon Boulderthon is Colorado's premier fall event and was just rated top 10 in America by USA Today. This annual sell-out race is one of the fastest-growing in the country, and features a 5K, 10K, Half, Full and even a Kids Run. Use code FTLR20 for $20 off Half or Full to reserve your sport and save! Register today at www.boulderthon.org. Tifosi With an anti-bounce fit, shatterproof and scratch resistant lenses, and rubber pads on the nose so that sweat doesn’t get in the way of being able to see, Tifosi sunglasses are made with activity in mind. Use code FTLR for 15% off a pair through this link. I suggest the Swank or Tsali models. PUMA This episode of the For The Long Run Podcast is sponsored by PUMA.  I’ve been running in the Deviate Nitro First Mile and I love how it has a focus on sustainability, made from at least 20% recycled material. Check out a pair for yourself at PUMA.com and use the code FTLR24 for 20% off any PUMA run or train products. Ketone-IQIf you’re curious about ketones and want sustained energy and mental clarity, head over to Ketone-IQ at ketone.com/FTLR link in the bio to get 30% off your subscription. --- Support this podcast: https://podcasters.spotify.com/pod/show/forthelongrun/support