VROMO is the only delivery management software solution tailored to the restaurant and food industry. VROMO’s foundation is its customizable and intuitive dispatch technology which allows customers to manage their deliveries and drivers seamlessly from a cloud-based system. When it comes to new clients, VROMO is honest about the cost of the product and whether the restaurant is big enough to realize a profit while using the service. If the ROI isn’t there, the VROMO team will let the restaurant know that. Alan predicts that assisted-driving delivery vehicles are on the horizon but drone delivery is likely 10 years away. On a five year horizon, Alan predicts a rise in local delivery co-ops comprised of large groups of very small restaurants banding together to share delivery services. Quotes “Ultimately what we do is try to make delivery profitable. If an order is going out of the kitchen, there’s a huge case for VROMO.” (Alan) “What the pandemic introduced is a speed in decision making that this industry hasn’t seen in a long, long time. To the point of very little thinking and due diligence about what happens next. But that was okay. We were all in survival mode.” (Alan) “If you think about how much time a marketing department or an operational department puts into kitchen layouts, store layouts, the queue, the tills, the music that you hear when you walk in and now imagine trying to replicate that decision-making process with delivery. It just hasn’t happened. At all. That’s really what VROMO is trying to accelerate from a restaurant perspective.” (Alan) “(Restaurants) need to operate as slick digitally as Uber and Doordash and GrubHub. Not that they’re competitors. The third-party marketplaces have a place. They have a part to play, but I have never heard someone say, ‘I really enjoyed my Doordash pizza that I ordered last night.’ You say, ‘I really enjoyed my Blaze pizza that I ordered on Doordash.’” (Alan) “Restaurant brands are investing so much. I feel like it’s an overcorrection. All digital, all off-prem, optimized for pick-up and delivery – and optimization should happen – but it feels like we’re going too far the other way.” (Joseph) Transcript 00:00.00 vigorbranding Everyone today I am joined by my friend Alan Hickey he is the founder and chief commercial officer at a place called Romo which we are going to unpack in full detail on this episode Alan is a proud scotsman. Um. 00:13.91 Al Hickey Oh you did it Joseph straight off the back you did it. 00:18.32 vigorbranding Ah, if Kevin Bentley is listening. He will be laughing ah as well. Our friend Miles Garrett or a miles gift. Um, anyway, we'll we we'll stop talking about vegas because we're not supposed to um Alan say hello and give a little bit of backstory. 00:32.91 Al Hickey Ah, hello everybody at the least proud scotsman of all time but very proud irishman and so yeah and ah founder co co-founder actually of the original company. And with a guy called Sean Murray and then co-founder of Ramo I suppose with with Brian Hickey began life as a delivery fleet. So probably the least software founder you've ever had on your show and and so our life began delivering pias across Europe. Ah, Australia New Zealand built a product for our own use case and I suppose because we just not that there wasn't great product out. They're not good product for us and then the dirty word of business that is pivot. Ah. 01:24.29 vigorbranding And. 01:27.20 Al Hickey We did it in in late 2019 early sorry late 2018 early twenty nineteen harder more difficult more expensive more trauma out than we ever imagined. But here we are now you know a couple of years later not honestly not regretting a single day of any of the decisions we've made so it's been a. It's been awesome and and ultimately what we do is try to make delivery profitable. So if an order's going out of the kitchen if there's a use case for bramo be it own drivers.