Kickfin was founded in 2017 and allows restaurants to send tips directly to employee bank accounts without the use of cash or pay cards. Kickfin's instant tip payments eliminate bank runs, cuts labor costs, and reduces the risk of theft.The idea for Kickfin came to Brian and his co-founder partner Justin when they observed an armored car dropping off cash at a restaurant in San Francisco. The cash was being used to pay employee tips at the end of every shift with money that traditionally wasn’t paid on the payroll. Some restaurants are using daily digital payment with Kickfin as a tool to recruit new employees. Many non-traditional QSR outlets like coffee shops are using tipping as a means to increase employee compensation and a way for customers to show appreciation for service. Since its founding in 2017, Kickfin has been adopted by a variety of hospitality categories, including full service restaurants, quick service restaurants, golf, and country clubs, hotels, hair salons, and airport concessions.  Quotes “Tipping or gratuity is one of the biggest forms of employee compensation under scrutiny. There are some beliefs that tipped employees don’t report (that income) on taxes. Is that one of the challenges when you’re selling this into a potential client?” (Joseph)“(Employees not reporting tipped income) isn’t a challenge for a few reasons. Traditionally, 90 to 95 percent of restaurant transactions are done by credit card. That tip is being recorded in POS today.” (Brian) “We do a lot of work with larger nightlife groups. These employees are earning significant tips. What we’ve heard from employees is that they’re actually driving the adoption of Kickfin because, for them, they feel safer and more secure knowing that they’re not walking out with that George Costanza wallet of cash.” (Brian) “When they look at tips and gratuities, that’s 80 to 90 percent of their total income. A lion’s share of their earnings. If you’re able to pay that out daily, man that’s really a massive win.” (Brian)“Automation can only go so far. I’m going to a restaurant for an experience. That personal touch is exactly why people seek out the hospitality space. Will I pay more to have the privilege of dining and feeling the energy of other patrons and talking to the bartender? Absolutely. And I want to have the ability to reward that person for that personal touch.” (Brian)“We’re seeing average tip outs going up. During the COVID pandemic, Americans realized that hospitality is a really hard job. These are essential employees, so let’s show our thanks with a few bucks for showing up and being there.” (Brian) Quotes 00:00.00vigorbrandingHey everyone and we're back after a little bit of a summer hiatus and we're kicking things off with my friend Brian Hassan he's the co-ceo of Kickfin which we are going to really dig into today. It's really an amazing system that I'm pumped about but before we get in there Brian say hello give a little bit of backstory.00:15.33Brian HassanSo hey, thanks for having me really appreciate it and following you for quite some time and it was no great to connect with you in person at tra two shows ago a little bit of background on myself based here in Austin Texas by way of San Francisco kickffin is startup number 3 for me. So first two we had built and sold to private equity one in hr tech and 1 in insured tech and so this is number 3 with the same co-founder best friend Justin Roberts on this next adventure and really delighted to share. A little bit about our viewpoints from within the hospitality industry and answer any questions that the listeners are interested in in hearing answers. Still.02:01.60vigorbrandingAwesome! Yeah I think so for those that aren't familiar just yet. We will get into the nuances but a high-level kickffin is essentially I think changing the game with how restaurants tip out and it's benefiting both the restaurants and t