The first Dog Haus opened in Pasadena, California in 2010. Since then, Dog Haus has expanded to include 91 locations throughout southern California. Dog Haus has garnered critical acclaim and national attention for its signature all beef Haus Dogs and handcrafted proprietary Haus Sausages, as well as its 100% genetically tested, humanely raised, hormone- and antibiotic-free Black Angus beef. Many start-up restaurants rely on a celebrity name to drive consumer interest, which calls into question the quality of the food and expertise of the celebrity when it comes to the offering. Consistency of quality is important. Some restaurant brands don’t have standards – or don’t clearly define the standards – which means different dining experiences between each location or even at the same location. QUOTES “Our advantage is the quality of the food. It’s the product itself.” (Justin)   “We are created by people who are very much into food. That’s been our goal since day one.” (Justin)   “Zeroing in on the quality of the product. That’s not a different story. So many brands think their product is ‘the best.’ What (Dog Haus provides) is reasons to believe why that’s true.” (Joseph)   “How do you get someone to pay $8 for a hot dog when Costco sells it for $1.50. That’s a unique challenge for us. We do that with high quality ingredients. It’s not just a hot dog and you know that when you see it.” (Justin)   “Quality matters, especially on delivery.” (Justin)   “(Some restaurants) make it as cheap as possible and maximize profitability, get the money and go. I think now more than ever, the delivery game has changed that. After I’ve paid for delivery fees and that (meal) comes back tasting like garbage, that’s horrible.” (Joseph) TRANSCRIPT 00:00.00 vigorbranding Everyone and today I'm joined by Justin Bartek you probably remember our episode from early on in the fork tales days I had to have him back because so much has changed since then Justin won't you say hello and ah give us a little update on where you've been and where you are now.   00:16.68 Justin Bartek Yeah, man, it's good to see you Joseph as always in the past few months about five months ago now I joined doghouse worldwide which is a hot dog brand but we do smash burgers hot dogs, gourmet sausages breakfast burritos that are actually killing it. Um. And more so it's very exciting to be over here I've sort of been put in a position to help with those virtual brands that they have called the absolute brands. But I'm also you know there's always so much to do that I've been helping with my own connections and background to all across the organization. So. It's been great.   00:50.71 vigorbranding That's awesome. So um, for those don't remember you you used to be at the Ramen company Jinnya I Still go there. Still love their ramen.   00:56.60 Justin Bartek I'm correct.   00:58.38 vigorbranding Um, and as you said now you're in this new position. Jinnya is a brick and mortar. It's full service. Well it's actually fast casual technically there's counters service. You sit down, you're kind of waited on um, whereas doghouse and and especially the virtual brand world completely different. So how has this transition gone from you gone for you and.   01:04.90 Justin Bartek And.   01:18.23 vigorbranding And what are what are some of the biggest challenges in shifting from this company that you're at now from Virginia as well as the format shift.   01:27.51 Justin Bartek Yeah, sure, um, you know when I came here. It's it's kind of a great time to be here and that you know when the doghouse brand started it started in 2010 as well same as Virginia um, but they were they were kind of a fast casual brand. You know it wasn't really about the bar. Yeah, they had beer. They didn't have full liquor