Description
GiftAMeal is an app that allows diners to take a photo of their order from a partner restaurant. For each photo taken, GiftAMeal donates to a local food bank to provide a meal to a family in need.
Each month, more than 40,000 meals are provided through more than 100 local food banks in 37 states via GiftAMeal. In the last year, GiftAMeal has grown from 200 to almost 1,000 partner restaurants.
Andrew fell in love with the profits-with-a-purpose business model as a student at Washington University. While there, he owned and operated a non-profit storefront dedicated to reuse and sustainability. Later, while interning at a venture capital firm, he developed the idea for GiftAMeal on his lunch break.
GiftAMeal works with individual restaurants and franchises or franchise groups of restaurants like Red Robin.
Making GiftAMeal an easy plug-and-play concept for restaurants and larger chains is a goal in 2024.
QUOTES
“Making an impact is something that’s always been important to me. I also love the creative autonomy that comes with entrepreneurship and trying to find those win-win scenarios and align incentives for different parties.” (Andrew)
“We’ve seen that guests using GiftAMeal are returning 39% more frequently, they’re spending 20% more per visit and they’re tipping 32% more than a standard guest.” (Andrew)
“We started off as a mobile app, but we’ve always paid attention to the different technologies that were being developed.” (Andrew)
“Fuse Marketing and 5W PR studies found that 84% of Gen Z were more likely to purchase from a brand if (the brand) gives back and 71% of Millennials would pay more for a product if they knew that some of the proceeds were going to a good cause.” (Andrew)
“Entrepreneurship is not an easy journey.” (Andrew)
TRANSCRIPT
00:00.00
vigorbranding
Hello everyone today's episode of flirk tales I am joined by someone who takes cause marketing and entrepreneurial spirit to a new level. His name is Andrew Glanz and he's the founder of gift a meal. Welcome Andrew and tell us a little bit about yourself and some of your backstory.
00:14.43
Andrew Glantz
Yeah, of course. Um so I'm originally from Los Angeles and I came out to St Louis to go to wash you for college when I was a student there I owned and operated a nonprofit storefront to promote reuse and sustainability and volunteered for various causes and. Ah, then when I had a summer internship at a venture capital firm and got exposed to the startup world I fell in love with the scalability of it and found out about the idea of a profits with a purpose business model that you could do well while doing good and came up with the idea for gift and meal when I was on a lunch break break and kind of ran with it and put my savings into it. Graduated in May Twenty seventeen and started out in St Louis and now started to really scale it up and grow it into what it is today.
01:01.68
vigorbranding
That's very cool now like you know I'm I'm somewhat of an entrepreneur I started my own business when I was 27 and grew several companies and I love it. I mean I Just think it's ah a great way to be and and I love the energy of it. So How did you become this entrepreneur. How did you all? sorry. Family of entrepreneurs I mean just had ideas tell me about you like what would would motivate. You.
01:21.14
Andrew Glantz
Yeah I mean I think that making an impact has always been something that's important to me and then I also just like the creative autonomy that comes with entrepreneurship and trying to find those win-win scenarios and align incentives for different parties and so with gifted meal I was trying to look at how we could. Create a win for the restaurants in terms of marketing win for them and and an easy way to add a community engagement program for them and then for food banks in terms of their fundraising and not taking a lot of effort for them to connect and be able to raise more funding and for diner
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