TEAM Schostak Family Restaurants is based in Livonia, Michigan and has a portfolio of 150 casual dining, family dining, fast casual, and quick service restaurants throughout Michigan, TEAM Schostak Family Restaurants (TSFR) include Applebee’s, Olga’s Kitchen, Olga’s Fresh Grille, MOD Pizza and Wendy’s.Mark is the third generation of a four-generation family business. The company places a lot of emphasis on its road map, which includes its core purpose, its vision (to lead the way), its mission statement and its core values. TEAM Schostak Family Restaurants core purpose is to create opportunities that make lives better – to life. They create opportunities to make lives better with their employees, their guests and within the communities the company’s restaurants serve. The culture created by TEAM Schostak Family Restaurants took many years to create, but they bring it to life by modeling it and living it every day. The COVID pandemic was unprecedented territory for TEAM Schostak Family Restaurants and most restaurants. The first priority for TEAM Schostak Family Restaurants was keeping people employed.   QUOTES “Our core purpose is to create opportunities that make lives better. You have to give people a sense of purpose and they have to recognize that what they’re doing is really important.” (Mark) “You can do a great job with your people, a great job with your guests, a great job in the community and you can do everything with integrity but you have to achieve results.” (Mark)“The only way a culture comes to life in a restaurant is you have to model those behaviors. You have to live it. You have to talk about it all the time.” (Mark) “If you’re constantly going to the outside (to recruit restaurant managers), you’re losing. The only way you’re going to build a culture is you have to internally develop (managers).” (Mark) “People don’t quit companies, they quit managers.” (Michael) “We need to be out there. If you’re in the restaurant business, you need to be eating at your competitors’ restaurants. You gotta be out in the field.” (Mark)   TRANSCRIPT 00:00.97vigorbrandingGreat hello everyone I’m excited today dear friend of mine mark showstack is joining us and if you live in the lower peninsula of Michigan ah, you inevitably have eaten at 1 of Mark’s team show stack restaurants. Mark welcome to the show. You want to tell us a little bit about you and your family. 00:17.83Mark SchostakYeah, sure I’m part of a family business It’s a fourth generation family business I’m third generation and in the ah third generation my brothers and I got involved in the restaurant business and. Family’s legacy business is commercial real estate and we celebrated our hundred year anniversary in 2020 so we’re very proud of that. 00:38.72vigorbrandingAmazing. 00:46.00vigorbrandingIt’s fantastic I mean I know you guys were huge in real estate. It’s just only natural to put restaurants in it. So now you didn’t just put a restaurant in or a couple restaurants in I mean you put it in Applebee’s you have Wendy’s you have August kitchens mod pizza and you know who knows what else you guys are cooking up. You want to talk a little bit about those I mean I think you have ah. Is it a hundred and fifty restaurants 01:03.75Mark SchostakYeah, 150 restaurants who are operating 4 brands today oldest kitchen which is a our proprietary brand. It’s basically a Michigan base company a local iconic brand. We also have applebe’s in the state of Michiga