In this episode, Sheena Zadeh-Daly, founder of Kosas, shares her journey from selling lipsticks from her home to building a clean beauty brand that’s taken the industry by storm. Sheena discusses the early challenges of launching Kosas, including her hands-on approach to everything from product development to shipping orders in the early days. She reveals the moment when Kosas was first recognized by Sephora and the strategy behind positioning her brand as a prestige color line. Sheena also talks about the importance of brand DNA, the power of obsession in business, and how she balances creativity with the demands of scaling a successful company. Listeners will gain valuable insights into building a brand that resonates with consumers, the role of innovation in product development, and the importance of staying true to your vision. Listen to Nathan and Sheena discuss: - Starting and scaling a clean beauty brand from scratch - The importance of brand DNA in building a successful brand - Leveraging personal passion and creativity in product development - Navigating the challenges of early-stage entrepreneurship - Strategies for positioning a brand in a competitive market - The role of strategic partnerships, including landing Kosas in Sephora - And much more beauty brand advice... Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine