In this episode of Covid Break – an online discussion with entrepreneurs and freelancers on how to survive and thrive in the time of COVID — we talk about email marketing for small business owners. Or listen to the episode here (text link) >> http://traffic.libsyn.com/freelanceblend/Marketing_in_the_Time_of_COVID_-_Email_Marketing_Edition_FBP_186.mp3 Our guest, my friend and the country’s top email marketing expert — Allan Ngo of Digital Solopreneur — discusses the importance to small business owners of building their own email list. He also shares with us his tips and strategies on how entrepreneurs, even those who have yet to collect email addresses, can build their email lists and communicate directly with their customers, most especially during this pandemic. WHAT WE DISCUSSED (Email Marketing for Small Business Owners) * How Allan Ngo started as an email marketer* How to start creating your email list* Allan’s real-life story about the one thing that an owner wanted to save from her store that was about to get burned down. (Guess what it is?)* How to make sure that your emails reach your prospects’ inbox and not land in the promotions or spam box* The step-by-step on how to build your list* The email marketing software to use and why you should go with the reputable ones* What’s a lead magnet and the types of lead magnet that you should create* In relation to email marketing, what’s the first thing that a small business owner should do during this lockdown after watching the show* Why your lead magnet should attract and at the same time REPEL people * How titas can get help with email marketing* How to write your emails properly to get your readers to respond* Listen or watch Allan breakdown Rona’s email copy* How to help our front liners and claim Allan’s FREE gift OUR CO-HOSTS Shoden Abad – Guide and Video Strategist dennisabad.com. Rona Lallana – Executive Producer and Co-Founder of Sine De Oro Productions Ditas Antenor – Founder of HomeSarap Facebook groups. IMPORTANT LINKS AND RESOURCES * Allan Ngo’s website: www.digitalsolopreneur.com* 199 Jobs: www.199jobs.com* Fiverr: www.fiverr.com* Upwork: www.upwork.com* Copy Hacker: www.copyhacker.com* Sine De Oro: https://www.sinedeoro.com/* Shoden Abad: www.dennisabad.com* Daise Virtudazo: https://www.facebook.com/daisevirtudazo* Creative Labs: http://creativelabsph.