Many WordPress founders will toy with the idea of taking their team to a WordCamp to network, learn about industry trends, and exchange ideas. But, for remote teams, the benefits...

Key Article Takeaways: Digital PR focuses on building relationships with journalists and influencers to get mentioned in their content — one mention in the right publication or YouTube video can...

For many developers, the satisfaction of making software products lies in creating genuinely useful things for people (all from the comfort of your home office or local coffee shop 😉)....

Let’s not beat around the bush — many (if not most) software makers would rather focus on product development than sink their teeth into marketing and sales. But, ironically, you...

Making software products is the fun part 🚀 Selling them is where things get tricky 📉 With numerous sales tools and technologies available, software creators need to find the right...

End-user license agreements (EULAs) ensure that the rights and responsibilities of software creators and users are clearly defined and protected. Crafting this legally binding document is, however, not as cut...

End-user license agreements (EULAs) are the guardians of a software creator’s intellectual property. They serve as clear declarations of what users can and cannot do with your software and define...

Phew! I’m finally back home from Taiwan. I made meaningful new connections at WordCamp Asia 2024 and caught up with old friends. Our Makers’ Meetup was the biggest success so...

It’s official — we’ve launched plugin.fm Season 2 and we’re thrilled to share what’s in store 🥳 Season 2 builds on the lessons learned from the previous season and swings...

Ben Sibley has always had an entrepreneurial spirit, as illustrated by the fact that he’s only had one ‘normal’ job — cashiering at a grocery store during high school. While...

Ever wondered why your competitors have a plethora of reviews or why they seem to be better at generating them? It’s not because their customers love them more or are...

The age-old platitude that it’s never too late to learn or start over? It doesn’t get any truer than for Alan Fuller, founder of Fullworks, a successful WordPress plugin company...

Hiring during the economic crisis, keeping the business stable in unstable times, going heavy on content, customer service, redesigning the blog, organizing Makers’ Meetups, hosting our first-ever company retreat, and...

Think your software product can’t get any ‘beta’? 🧐 Think again! Beta programs — a phase in software development where a pre-release version is made available to a select group...

Building in public is more than a development approach: it can be an immersive, inspiring experience that weaves together transparency, community, and product innovation. In a landscape where the lines...

For software product makers, nothing is certain in life except for (death by) support tickets and taxes 😩 and we’ve got some bad news for those who are lax on the latter. In a few weeks, US software sellers who are still not handling VAT in Europe will need to deeply reevaluate their stance towards […]

We don’t talk about failure nearly enough in the software world ☠️ The mistakes and hard lessons learned from %^&*@!#ing up spectacularly are stepping stones to successful product development, as 18 experienced software entrepreneurs attest to in our Fails video. Freemius founder and CEO Vova Feldman says it’s better to fail nine times and succeed […]

It’s time to discuss your weekend plans 💰 For BFCM 2023, that is 😉 With less than three weeks until the end-of-year sales fever hits, software product makers and entrepreneurs need to get their (discount) ducks in a row. Why BFCM 2023 is an Important Opportunity for Software Product Makers There’s no getting around the […]

It’s not what you know, it’s Woo you know… especially if you want to capitalize on using one of the biggest marketplaces in the WordPress space, and one that offers developers a large platform of exposure from which to sell extensions and themes directly to online vendors. Don’t get too excited (yet) — there are […]

From cutting office costs to choosing from an international pool of candidates, remote work offers plenty of perks to founders and their companies. However, one concern looms large in this age of ‘meetings by camera’ and conversations via Slack: How do you build a thriving remote company culture that creates a vibrant online office environment, […]

In the ever-evolving realms of WordPress and SaaS, the battle against customer churn is like a high-stakes game of chess. With each move, software product makers must strategize, adapt, and anticipate customer needs. After all, in the digital age, customer loyalty is the ultimate currency, and keeping users engaged is the most effective way for […]

Don’t discount your hobbies because there’s always a chance they could lead to greater things. For Tobias Bäthge, the success of TablePress — the top WordPress table plugin — is proof that recreational pursuits can often serve as platforms to launch fulfilling full-time careers. Let’s dive into the success story of TablePress: Hi Tobias — […]

Lights, camera, software 🎥 WordPress and SaaS are competitive (and often saturated) markets, and owning your space and growing your audience as an entrepreneur can be tough. A possible solution? Using YouTube marketing to establish authority and secure your space in the spotlight. While this article focuses on WordPress and SaaS entrepreneurs, anyone with a […]

Converting your plugin to Software as a Service could prove to be fanSaaStic for your product-making journey 😁 Seriously, though — SaaS offers developers an opportunity to service bigger markets and potentially grow their products into empires. Assuming you’re ready to take up the mantle of SaaS emperor 👑 how does one transition from a […]

At some point, most WordPress plugin developers will ponder the possibility of transitioning to SaaS 🧳 For good reason: There are plenty of perks to consider, ranging from scalability and larger target audiences to platform independence and proprietary code. So, what are the signs that your plugin can (or can’t) take the leap? Freemius is […]