Currently, every department in B2B companies is under immense pressure. And more often than not pressure leads to activities that don't drive value. That's why Ahmet and Julia in this episode talk about the Sales and Marketing activities they have done in their career, which they aren't proud of. What are the things they have done even though they knew they don't move the needle? Let's confess together and learn how to prevent focusing on activities that don't create value.  The topics discussed in this episode: Marketers being tempted to present numbers that look better than they are in realityWhy sellers think it's easier to lie if they don't know the answerHow missing sales training can lead to mistakesThe difference between click-baiting and quality contentWhy you can't get tired of creating contentHow content and our consumption thereof has changedBooking meetings to book meetingsFocusing on lead generation vs. demand generationSending terrible emails is quick and dirtyHow false is false advertising?