Paid Media - the magic trick of B2B Marketing or just a standard tool to generate leads? In this episode of Frenemies Julia sits down with the Paid Media expert Deivis Rupslaukis to discuss how to create and execute a paid media strategy that generates revenue. Deivis is the founder of the paid media agency DERU Digital and has more than 7 years experience in digital marketing.  The topics discussed in this episode: The metrics you need to know to get started with paid mediaCreating a paid media strategy that drives revenueChoosing the right platform: where to invest and whyLead generation vs. Demand generation: how to prove the impact to leadershipPaid media tips more people should knowHow to optimize your Google Ads setupAligning paid media with SalesFollow Deivis on LinkedIn Sign up to the Weekly Paid Ads Highlights