Sales and Marketing alignment is a passion topic for Laura Erdem, Sales leader at Dreamdata. That is why she joins Julia Hartwig for this episode to talk all about alignment. Where do you get started? Why should Sales care about alignment? How do you notice friction points? And most importantly: how do you prevent misalignment between Sales and Marketing?  The topics discussed in this episode: What are the building blocks of a strong alignment at DreamdataWhy Sales leaders should care about MarketingHow Sales and Marketing can compromise to test initiativesWhat marketers should do to gather insights from SalesWhat sellers should do to increase the lead qualityFollow Laura Erdem on LinkedIn here