This week, Steve Pratt, Founder of Pacific Content, Consultant and Author joins Fresh Air Founder Neil Cowling and Director of Content, Michaela Hallam. Together, they delve into how and why brands should strive to be more daring to earn their own attention. And how bypassing media companies and building your own audience is the way forward. All this and a chat about recent audio news, in addition to a podcast recommendation from Steve himself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to Freshair.audio See omnystudio.com/listener for privacy information.