📧 Sign up to the Freshly Grounded newsletter: https://tribe.freshlygrounded.com/subscribe 👉 Join our exclusive members only community: https://freshlygrounded.com/community 💪 Buy The Game: https://fgga.me/youtube The Game is a set of 100 conversation cards methodically designed and constructed to help you connect with loved ones on a deeper level.  Join 10,000+ Muslims who have played The Game already: https://fgga.me/youtube 0:00 - Intro 3:56 - How Faisal Heard of Liftdex 9:20 - Growing Up in an Elite Boys School 15:30 - Dad Moving to Dubai 21:00 - The Start of Liftdex 24:17 - Coming Up with the Liftdex Name 32:00 - How Lockdown Transformed my Business 43:00 - Pivoting to B2B 49:00 - Changing My Training Style 52:40 - Pricing Our Equipment 58:00 - The Middle East Consumer Market