In this episode of Frictionless Marketing, host Paul Dyer interviews Alex Wagner, Vice President of Public Relations and Brand Experience at Constellation Brands. Alex discusses her extensive career journey, from starting in communications at USC Annenberg to leading global brand communications at Calvin Klein and eventually shaping consumer engagement at Constellation Brands.  She delves into leadership practices, the importance of staying connected with her team, and the value of transparency. Additionally, Alex talks about the significance of purpose-driven marketing and highlights successful initiatives like the Prisoner Wine Company's social justice focus and High West's “Protect the West” program. 00:00 Introduction to Frictionless Marketing Podcast 00:43 Alex Wagner's Career Journey 03:49 Leadership and Team Dynamics 12:52 Brand Purpose and Consumer Engagement 19:30 Measuring ROI and Business Impact 25:14 Values in Action and Corporate Culture 28:09 Fun Conclusion: Reflecting on Personal Preferences Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.  To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide. Produced and distributed by Simpler Media Productions.