There's only one brand I go to for all things basics - the best white tee, a buttery soft PJ set, and an effortlessly chic travel outfit - and that's Leset. Founded by designer Lili Chemla, the brand has built a community around finding your perfect matching set, and found fans like Jennifer Lawrence and Hailey Bieber along the way. In today's episode, we talk about how to build a brand that lasts, what goes into making their best-selling white tee, and their new NYC store location. Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez, and shop her closet here https://shopmy.us/livvperez Follow Leset on Instagram here https://www.instagram.com/Leset/ Scotch & Soda: The Scotch & Soda x Joe Jonas collection is now available at scotchandsoda.com (EU & US) and select retailers. Use code LGD for 20% off your first order! Visit www.scotchandsoda.com for more information Birdy Grey: You asked, and here they are - the perfect bridesmaid dresses! Visit www.birdygrey.com now to get your first 5 swatches for free with code LGD Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.