Charles Crnoevich, SVP of Business Development and Partnerships at Bombora, joins the show to discuss his partnerships career. From conversations with customers to starting with empathy, Charles shares his perspective based on nearly 9 years at Bombora. Charles, Sam, and Yarby dive into OEM resale relationships, the importance of community, and understanding how to execute proper partner motions. Charles emphasizes the importance of honesty when trying out new ideas and building internal and external relationships.