How do you scale partnerships to play with the big players like Salesforce?  Jill Dignan takes us on a journey through the successes she’s had driving traffic through channel relationships. She shares insights on the importance of leading with empathy in partnerships.  Join us as we dive deep into the intricacies of building meaningful relationships, overcoming challenges with partners and pricing, and the value of mentorship in a challenging work environment.  Highlights: 00:43 Dreamforce and INBOUND recap 01:32 Intro to Jill Dignan 02:43 Stumbling into partnerships 04:07 You can't have empathy without action 10:29 Empathy and business 11:27 Building a StoryBrand 13:45 How do you show empathy in business 20:01 How to start building relationships 26:28 Thinking outside the box 29:34 Managing relationships in Salesforce 36:34 How do we get the partnerships flywheel in motion 38:35 Building a Nearbound strategy 40:30 Who do you look to as mentors? 45:32 How to find a mentor 51:04 What books do you recommend?