About The Guest: Jay Baer is a renowned keynote speaker, author, and entrepreneur. He has written several books and has built and sold multiple multimillion-dollar businesses. With over 30 years of experience in the digital industry, Jay is an expert in business growth, marketing, and customer experience. He is also a tequila influencer and co-owner of the tequila brand Wild Common. Summary: Jay Baer discusses the importance of speed and responsiveness in business, emphasizing the need for creativity and innovation in B2B marketing. He highlights the power of partnerships in building trust and amplifying messages, as well as the significance of personal brands in B2B. Jay also emphasizes the value of documenting customer insights and using them to drive business growth. He shares his journey as an entrepreneur and the evolution of his keynote speeches. Key Takeaways: Consumers value responsiveness, and there is a relationship between responsiveness and revenue.B2B marketing success requires unique and creative ideas that AI cannot generate.Partnerships amplify messages and build trust, creating a one plus one equals three effect.Personal brands are important in B2B, as people trust individuals more than logos.Documenting customer insights is crucial for driving business growth.Quotes: "In a world where everybody has the same robots, the strategist becomes king." - Jay Baer"The problem is that people are doing work that's so mediocre that a bot can easily do it." - Jay Baer"Partnerships is the people behind the logos doing the work and bringing it forward." - Jay BaerChapters: 0:00 Intro 00:25 Catching Up 02:51 Reminiscing Old Times 03:49 The Axe Throwing Contest 04:25 Introducing the New Book 04:59 The Unconventional Size of the Book 06:10 The Evolution of the Book 07:08 The Journey of Jay Baer 08:51 The Importance of Partnerships 09:17 The Role of Family in Entrepreneurship 12:44 The Evolution of Jay's Keynote Speeches 20:14 The Importance of Testing Ideas 23:43 The Role of Creativity in B2B 28:13 Alpacas, Llamas, and Infographics 28:51 The Power of Word of Mouth and Partnerships 34:11 The Impact of Personal Brands in B2B 35:52 Building Trust and Gaining Audience Permission 38:56 The Importance of Documenting Customer Insights 45:05 The Role of Partnerships in Customer Retention 47:26 Answering Customer Questions Before They Ask 49:11 The Future of B2B Sales and Customer Service 55:39 The Tequila Talk: A Fun Wrap-up