In this episode, Jason, Sam, and Mac Redding discuss the concept of go-to-network (GTN) and how it can revolutionize sales and marketing strategies. Mac explains that GTN is about building a network of champions to pull the market to you, rather than pushing your product or service onto the market. In this conversation, Mac discusses the misalignment between words and actions in leadership, the need for a shift in traditional sales playbooks, and the importance of building networks and activating them. He emphasizes the value of authenticity in building a personal brand and the need for collaboration and breaking echo chambers. The conversation concludes with a fun dinosaur fact. Takeaways ✚ Go-to-network (GTN) is about building a network of people to pull the market to you, rather than pushing your product or service onto the market. ✚ Implementing a successful GTN strategy requires a mindset shift and creating space for relationship building. ✚ Leadership support and intentional space for learning and understanding the target audience are crucial for a successful GTN strategy.  ✚ Traditional sales playbooks may no longer be effective in the current market landscape. ✚ Building networks and activating them can lead to valuable partnerships and business opportunities. ✚ Authenticity is key in building a personal brand, and it is important to be intentional and genuine in online interactions.