Sam Jacobs, CEO of Pavilion and author of Kind Folks Finish First, discusses the importance of kindness and building strong relationships in business. He shares his personal journey of prioritizing values and principles in his career and how it has shaped his approach to partnerships.  He also addresses the challenges of balancing kindness with business considerations and navigating situations where kindness may be perceived as a weakness. The conversation highlights the importance of self-reflection, defining values, and finding strength in staying true to one's principles. Sam shares his personal journey of self-discovery and finding his purpose. He emphasizes the importance of knowing what you stand for and aligning your values with your actions.  He highlights the significance of accepting and embracing your whole self in building meaningful relationships.  Key Takeaways: Why Kindness and building strong relationships are essential in business.Sam's key principles for successful partnerships.Instilling values and principles in teams.Self-reflection and defining values Strength comes from feeling emotions without letting them dictate one's happiness or peace. Know what you stand for and align your values with your actions.Accept and embrace your whole self in building meaningful relationships.Put in the work and continuously practice self-love and self-awareness.Create the time and space to provide value and support to others.